In addition to these two dealerships, Premier has locations in Eureka, Huron and Bowdle, South Dakota. In addition to Bobcat, the company offers agricultural products from Case, New Holland, Kinze, MacDon, and McCormick.
William (Bill) James Lindskov established the company in 1951, originally offering John Deere and New Holland Equipment. “Our legacy began when Bill Lindskov purchased the Automotive Company in 1951 and expanded when his sons joined the business,” says Monte James, marketing director of Premier Equipment. “Now we’re known as Premier Equipment, but we strive to provide the same handshake and smile that Bill did when he started this business.
Premier Equipment’s Isabel location will serve West River South Dakota and western North Dakota, and the Mobridge location will serve north central South Dakota and south central North Dakota. Both dealerships will serve the Cheyenne River and Standing Rock reservations.