The project involved the creation of garden for the Bloom! Festival in York, which was celebrating 250 years of the Ancient Society of York Florists. A key aspect of the client’s brief was to sensitively promote the company’s core fashion retail business within this environment.

The garden aimed to be redolent of York while also connecting people to plants and to their environment with a sense of fun or playfulness. From a practical perspective, it was important that the installation be in-flower during the festival, while also being able to be relocated from York to the Designer Outlet, in order to extend its lifetime beyond the four days of the festival.

The final concept sought to combine planting inspired by the North York Moors with a modular ‘stitch’ pattern, referencing fashion design. 

The installation was sustainable and 90 per cent of all materials and labour were locally sourced. Part of the project’s innovation involved partial offsite fabrication to tackle time constraints. It was responsive to its context, given a need to protect existing paving and to work around public seating. And it was informative, with printed plant names promoting the client’s environmental sensitivity and sustainability. 

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